Habit 4:
Think Win-Win®
The Habit of
Mutual Benefit
Collaborate more effectively by building relationships of mutual benefit.
Build high-trust relationships.
Build effective teams.
Identify wins for all parties and create effective collaboration.
Build productive business relationships.
Strategize to the long-term
Why Win-Win?
Many people think in terms of either/or: either you’re nice or you’re tough. Win-win requires that you be both. It is a balancing act between courage and consideration.
There are three vital character traits that are essential to this paradigm:
- Integrity: sticking with your true feelings, values, and commitments.
- Maturity: expressing your ideas and feelings with courage and consideration for the ideas and feelings of others.
- Abundance Mentality: believing there is plenty for everyone.
In the long run, if it isn’t a win for both of us, we both lose. That’s why win-win is the only real alternative in interdependent realities.
-Dr. Stephen R. Covey