The 7 Habits of Highly Effective People

Challenge & Solution

From your strategy to your systems, your competition can replicate almost every advantage you have. 

Every advantage, that is, except one—your culture. Your culture is your organization’s most competitive advantage.

Based on the proven principles found in Stephen R. Covey’s best-selling business book, The 7 Habits of Highly Effective People Signature Program helps your company achieve sustained superior results by focusing on making individuals and leaders more effective and creating a winning culture. The 7 Habits functions as the operating system of an effective culture, creating shared language, behaviors, and skillsets that engage every player.

In 2014, FranklinCovey has just launched a redesign of this solution, The 7 Habits of Highly Effective People: Signature Edition 4.0. This new masterpiece takes the work session to a whole new level and addresses how people live and work today.

The unique points

  1. Based on “The 7 Habits of Highly Effective People” book - 30 million copies plus 1 million audio copies sold – is the best-selling business book of all time.
  2. After reading the book twice, President Bill Clinton summoned Covey to Camp David for instruction on “7 Habits” for his personal & presidential life. Covey also delivered “7 Habits” program to 50 global Heads of State and their cabinet members.
  3. “7 Habits operating system” used by millions of individuals in over 167 countries. Over 90 percent of Fortune 100 & 75 percent of Fortune 500 have chosen 7 Habits of Highly Effective People solution to improve performance & corporate culture.
  4. The program is highly successful and sought after throughout Asia. In Japan, 20,000 participants attend this program every year and more than 1 million copies of the book has been sold.
  5. “7 Habits” has become a  masterpiece and the most influential corporate training program available globally. The author of “7 Habits” program was conferred as one of Time magazine’s 25 most influential Americans.

Introduction Video

Program Video



If you apply even one of the 7 Habits today, you can see immediate results; but it’s a lifetime adventure – a life promise

Stephen R. Covey

Habit 1

Be Proactive®

Take the initiative to focus on things they can influence, instead of focusing on things they cannot.
Respond proactively.
Be responsible and accountable.

Habit 2

Begin With the End in Mind®

Define clear measures of success and a plan to achieve them.
Define vision and values.
Create a mission statement.

Habit 3

Put First Things First®

Prioritize and achieve the most important goals, instead of constantly reacting to urgencies.
Balance key priorities.
Eliminate low priorities and time-wasters.

Habit 4

Think Win-Win®

Collaborate more effectively by building relationships of mutual benefit.
Build high-trust relationships.
Build effective teams.

Habit 5

Seek First To understand, then to be Understood®

Influence others by developing a deep understanding of their needs and perspectives.
Apply effective listening skills.
Deeply and accurately understand others.

Habit 6


Develop innovative solutions that leverage diversity and satisfy all key stakeholders.
Leverage and build on diverse strengths.
Apply effective problem solving.

Habit 7

Sharpen the Saw®

Build motivation, energy and work/life balance by making time for renewal activities.
Achieve life balance.
Integrate continuous improvement and learning into their lives.
Build capacity to practice the 7 Habits.

Be Proactive
Focus and act on what they can control and influence, instead of what they can not
Begin With the End in Mind
Define clear measures of success and a plan to achieve them
Put First Things First
Prioritize and achieve their most important goals, instead of constantly reacting to urgencies
Think Win-Win
Collaborate more effectively by building high-trust relationships
Seek First To Understand Then To Be Understood
Influence others by developing a deep understanding of their needs and perspectives
Develop innovative solutions that leverage diversity and satisfy all key stakeholders
Sharpen the Saw
Increase motivation, energy, and work/life balance by making time for renewal activities

Prepare & Assessment

Chuẩn bị và tự đánh giá


Before the work sessions start, participants are invited to take a 360-degree assessment to have a deep reflection about participant's current effectiveness level. The assessment is processed by FranklinCovey system.

Learn & Practice

Học tập và trải nghiệm

Work Sessions

The work session included:

  • Around 30 inspirational and intensive learning videos produced by FranklinCovey.
  • A 190-page Participant guide designed with various application exercises and tools.
  • Resources empowering participants to live the 7 habits:
  • Habit-Summary Cards
  • Skill Cards
  • Practice Cards
  • Big Rocks tool
  • 7 Habits 7 X 7 Contract
  • Talking Stick

Living with 7 Habits

1. 7 Habits 7 X 7 Contract: designed with daily guidelines, as a self-commitment of each participant to develop and maintain the "7Habits".

2. Living the 7 Habits app: designed to support participants live the 7 Habits. The app includes following functions:
            - 7 Habits Daily Boosters
            - 7 Habits 7x7 Contract
            - 7 Habits Cards
            - Big Rock Tool
            - Mission Statement Builder
            - Insights to 100 Challenges
3. 7 Habits Community: A forum for participants to "sharpen" their learning and living the "7 Habits".
4. 7 Habits Reassessment (Optional): Provided to participants after "Living the 7 Habits" phase for participants to see their improvements.

Client Sharings


Shea Homes embraced the 7 Habits® and made the principles a part of their operating system. By implementing the 7 Habits the company was able to increase their defect-free rate in new homes from 13% to 90%. In this video you’ll see how they used the 7 Habits, especially Habit 4: Think Win-Win®.

“7 Habits has changed the culture of the organization by making us stewards to the people that we work with and the people that we build homes for.”

– Ken Peterson, Vice President, Sales and Marketing, Shea Homes

western digital

You find out the strength of a culture when things are going well—but even more so when things don’t go as expected…. See how Western Digital overcame this natural disaster.

Titles Published by FranklinCovey