Challenge & Solution

From your strategy to your systems, your competition can replicate almost every advantage you have. 

Every advantage, that is, except one—your culture. Your culture is your organization’s most competitive advantage.

Based on the proven principles found in Stephen R. Covey’s best-selling business book, The 7 Habits of Highly Effective People Signature Program helps your company achieve sustained superior results by focusing on making individuals and leaders more effective and creating a winning culture. The 7 Habits functions as the operating system of an effective culture, creating shared language, behaviors, and skillsets that engage every player.

In 2014, FranklinCovey has just launched a redesign of this solution, The 7 Habits of Highly Effective People: Signature Edition 4.0. This new masterpiece takes the work session to a whole new level and addresses how people live and work today.

Introduction Video



If you apply even one of the 7 Habits today, you can see immediate results; but it’s a lifetime adventure – a life promise
Stephen R. Covey

Habit 1

Be Proactive®

Take the initiative to focus on things they can influence, instead of focusing on things they cannot.
Respond proactively.
Be responsible and accountable.
Identify things that can be controlled and influenced.
Have a positive influence on results, their environment, and others.

Habit 2

Begin With the End in Mind®

Define clear measures of success and a plan to achieve them.
Define vision and values.
Create a mission statement.
Set measurable team and personal goals.
Start projects successfully.
Align goals to priorities.
Focus on desired outcomes.

Habit 3

Put First Things First®

Prioritize and achieve the most important goals, instead of constantly reacting to urgencies.
Balance key priorities.
Eliminate low priorities and time-wasters.
Execute strategy.
Use planning tools effectively.
Use effective time-management skills.

Habit 4

Think Win-Win®

Collaborate more effectively by building relationships of mutual benefit.
Build high-trust relationships.
Build effective teams.
Identify wins for all parties and create effective collaboration.
Build productive business relationships.
Strategize to the long-term.

Habit 5

Seek First To understand, then to be Understood®

Influence others by developing a deep understanding of their needs and perspectives.
Apply effective listening skills.
Deeply and accurately understand others.
Apply effective interpersonal communication skills.
Overcome communication pitfalls.
Communicate viewpoints effectively.
Give and receive input and feedback productively.
Apply effective communication skills to the digital world.

Habit 6


Develop innovative solutions that leverage diversity and satisfy all key stakeholders.
Leverage and build on diverse strengths.
Apply effective problem solving.
Apply collaborative decision making.
Collaborate creatively to identify innovative and effective solutions.
Embrace and leverage innovation.

Habit 7

Sharpen the Saw®

Build motivation, energy and work/life balance by making time for renewal activities.
Achieve life balance.
Integrate continuous improvement and learning into their lives.
Build capacity to practice the 7 Habits.

Be Proactive
Focus and act on what they can control and influence, instead of what they can not
Begin With the End in Mind
Define clear measures of success and a plan to achieve them
Put First Things First
Prioritize and achieve their most important goals, instead of constantly reacting to urgencies
Think Win-Win
Collaborate more effectively by building high-trust relationships
Seek First to Understand Then to Be Understood
Influence others by developing a deep understanding of their needs and perspectives
Develop innovative solutions that leverage diversity and satisfy all key stakeholders
Sharpen the Saw
Increase motivation, energy, and work/life balance by making time for renewal activities

The unique points

  1. Based on “The 7 Habits of Highly Effective People” book - 30 million copies plus 1 million audio copies sold – is the best-selling business book of all time.
  2. After reading the book twice, President Bill Clinton summoned Covey to Camp David for instruction on “7 Habits” for his personal & presidential life. Covey also delivered “7 Habits” program to 50 global Heads of State and their cabinet members.
  3. “7 Habits operating system” used by millions of individuals in over 167 countries.
  4. Over 90 percent of Fortune 100 & 75 percent of Fortune 500 have chosen 7 Habits of Highly Effective People solution to improve performance & corporate culture.
  5. The program is highly successful and sought after throughout Asia. In Japan, 20,000 participants attend this program every year and more than 1 million copies of the book has been sold.
  6. The author of “7 Habits” program was conferred as one of Time magazine’s 25 most influential Americans.
  7. “7 Habits” has become a  masterpiece and the most influential corporate training program available globally.

Who should attend?

You cannot afford to miss this program if you are:

  • Individuals who seek for a unique solution to improve self-effectiveness to become more successful and happier at work and in personal life. 
  • Leaders who seek for a powerful solution to improve performance and enhance culture to create transformational changes in their organization, thereby creating sustainable and great results. 

Program Video


  • Chuẩn bị và tự đánh giá



    Before the work sessions start, participants are invited to take a 360-degree assessment to have a deep reflection about participant's current effectiveness level. The assessment is processed by FranklinCovey system.

  • Học tập và trải nghiệm

    Learn & Practice

    Work Sessions

    There are 2 days of learning the "7 Habits", which are divided into 4 sessions, of which each will last 4 hours long. The participant kit includes:

    • Around 30 inspirational and intensive learning videos produced by FranklinCovey.
    • A 190-page Participant guide designed with various application exercises and tools.
    • Resources empowering participants to live the 7 habits:
    • Habit-Summary Cards
    • Skill Cards
    • Practice Cards
    • Mission Statement Builder tool
    • Big Rocks tool
    • 7 Habits 7 X 7 Contract
    • Talking Stick

  • Live

    Living The 7 Habits

    1. 7 Habits 7 X 7 Contract: designed with daily guidelines, as a self-commitment of each participant to develop and maintain the "7Habits".

    2. Living the 7 Habits app: designed to support participants live the 7 Habits. The app includes following functions:
                - 7 Habits Daily Boosters
                - 7 Habits 7x7 Contract
                - 7 Habits Cards
                - Big Rock Tool
                - Mission Statement Builder
                - Insights to 100 Challenges
    3. 7 Habits Community: A forum for participants to "sharpen" their learning and living the "7 Habits".
    4. 7 Habits Reassessment (Optional): Provided to participants after "Living the 7 Habits" phase for participants to see their improvements.


Client Sharings

  • Sheahomes

    Shea Homes embraced the 7 Habits® and made the principles a part of their operating system. By implementing the 7 Habits the company was able to increase their defect-free rate in new homes from 13% to 90%. In this video you’ll see how they used the 7 Habits, especially Habit 4: Think Win-Win®.

    “7 Habits has changed the culture of the organization by making us stewards to the people that we work with and the people that we build homes for.”

    – Ken Peterson, Vice President, Sales and Marketing, Shea Homes

  • western digital

    You find out the strength of a culture when things are going well—but even more so when things don’t go as expected…. See how Western Digital overcame this natural disaster.

The solutions

The World-class solutions to enable the GREATNESS in You

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