Leading at the Speed of Trust

Challenge & Solution

Trust-related problems like redundancy, bureaucracy, fraud, and turnover put the skids on productivity, divert resources, squander opportunities, and chip away at a company’s brand. A 2008 Helliwell Huang study shows that a 10% increase in trust inside an organization has the equivalent effect on employee satisfaction as a 36% increase in pay!

Leading at the Speed of Trust is a highly interactive workshop that engages leaders at all levels in the real work of identifying and closing the trust gaps that exist in your organization. Instead of paying outrageous “Trust Taxes,” your organization can begin to realize “Trust Dividends.” Doing business at the “speed of trust” dramatically lowers costs, speeds up results, and increases profits and influence.

The unique points

A unique tQ™ Assessment Report helps participant measure how others perceive their trustworthiness.
Remarkable workshop content based on the Best Seller Book from Steven M. R. Covey: “Speed of Trust”.
Powerful tool-set includes a rich guidebook, electronic tools, reference cards which encourage leaders to forge the path to a new culture of trust and make action plans to build Trust with all key stakeholders.
Proven successful results from several clients in different industries such as Retails, Manufacturing, Financial Services, Technology and Banking.

Who should attend?

  • You cannot afford to miss this program if you are the leader who use trust culture to driveemployee engagement, enables successin the midst of change, and is the greatest leverage for executing your top priorities.




  • Defining Trust
  • The Case for Trust
  • Trust Myths and Reality
  • Trust Taxes and Dividends
  • Turning Taxes into Dividends
  • The 5 Waves of Trust
  • Principles of Self Trust
  • The 4 Cores of Credibility
  • Discussion: “Self Trust” Scenario
  • Improving Self Trust
  • Exercise: “Self Trust” tQ
  • Exercise: The TAP—Trust Action Planning
  • Exercise: “Self Trust” Action Planning
  • Principles of Relationship Trust Keep commitments
  • The 13 Behaviors of Trust
  • Exercise: “13 Behaviors” Card Game
  • Exercise: Recognizing Counterfeits
  • Exercise: Scenarios
  • Building Trust
  • Case Study: Building Trust
  • Exercise: “Building Trust” Skill Practice
  • Extending and Restoring Trust
  • Exercise: Extending Smart Trust
  • Exercise: Extending-Trust Skill Practice
  • Discussion: Restoring Trust
  • Exercise: “Relationship Trust” Action Planning
  • Discussion: Review of the Trust Cards
  • Principles of Organizational Trust
  • Discussion: “Organizational Trust” Dividends and Taxes
  • Exercise: “Organizational Trust” tQ
  • Organizational Credibility
  • Exercise: Building Organizational Credibility
  • Case Study: Building Organizational Trust
  • Discussion: Symbols of Trust
  • Exercise: “Organizational Trust” Action Planning
  • Principles of Market Trust
  • Discussion: What Brands Do You Trust?
  • Discussion: Market Trust in the 21st Century
  • Exercise: The Market Trust Game
  • Building Market Trust
  • The Ultimate Measure of Market Trust
  • Market Trust and the 4 Cores of Credibility
  • Exercise: “Market Trust” Action Planning
  • Principles of Societal Trust
  • Discussion: Societal Trust in the 21st Century
  • Exercise: Distinctive Contribution
  • Action Planning


  • Prepare

    The Trust Quotient (TQ) is a 360-degree assessment which helps leaders understand how others perceive their levels of trust. Scored on a "Trust Meter," the TQ identifies opportunities for leaders to improve trust, as well as strengths leaders can leverage in their roles. Participants are measured in 13 behaviors that build, maintain and restore trust.
    Chuẩn bị và tự đánh giá
  • Learn & Practice

    Học tập và trải nghiệm

    2-DAY WORK SESSION provide the foundation for building high trust leaders, and begin the process of transforming into a high trust culture.

  • Apply

    Participant apply the mind-set learned from the working section, using tools and processes to not only TAKE but LIVE the “Trust culture”

    1. TRUST CARDS: a pocket-size tools used to remindparticipant about the “5 waves of Trust”.
    2. TRUST ACTION PLAN: used individually or with a group to decide what action to take to inspire trust in a given situation.
    3. WEEKLY INTEGRATION PROCESS: used within the working team, where everyone get a chance to “teach to learn” about what it take to build-up trust, to increase trust in the context of getting work done.
    4. POST TQ 360: issued to all participants post the programs to evaluate change at the individual level and create new action plans for the future.

Client Sharings


"We have more than just awareness being built in this company. We have deep skill sets being developed around the Speed of Trust."

—Cheryl Cerminara, Vice President, Talent and Development


"In this last review of engagement, we were amazed by the results. One of the questions: 'Do you bediveve that your leadership is caring for your well being?' - moved 25 points on a 100 point score for a group of 7500 employees. Another question: 'Leadership at DirecTV is such that it causes me to give my best?' - moved 18 points year over year. To move 15 points or 25 points is heroic."

—Carlos Botero, VP Human Resources

Our Solutions

Our Solutions for Your Organizational Greatness

Titles Published by FranklinCovey