Since I joined FranklinCovey in 2000, I’ve spoken with hundreds of leaders about their most important challenges. While the world has changed a lot in the past two decades, leaders are still grappling with the same basic challenge: how to unleash the talent, energy, and creative potential of the people inside their organization to achieve big things.

Big, transformational goals are hard to reach. That’s because they require people across the organization to think and act in new ways. People have to come together and do things they may never have done before. And they have to be open, resilient, and willing to grow. In short, achieving big things requires behavior change at scale.

This kind of human capability can’t be accessed by the push of a button. People’s best efforts are volunteered. And this only happens in organizations founded on principles that create inclusion, trust, collaboration, productivity, and innovation. These basic principles of human effectiveness underlie all great achievements, and organizations need them now more than ever.

At FranklinCovey, we recognize that meaningful behavior change happens from the inside out. It starts when people see things differently and then willingly choose to do the things that are needed to reach new levels of performance. Our unique approach to making this happen — developed through nearly 40 years of helping companies build high-performance cultures based on timeless principles of effectiveness — has made FranklinCovey the world’s most trusted leadership company.

We’ve always been in the business of helping people and organizations change, grow, and achieve their own great purposes. And now we’re doing that more effectively than ever before. Over the past few years, we’ve transformed our own organization in two important ways.

First, we’ve focused our entire company on helping clients in four critical areas: leadership, individual effectiveness, a winning culture, and strategy execution. Those are the four things every organization, and every school, needs to get right in order to succeed.

Second, we’ve created two unique subscription offerings — the FranklinCovey All Access Pass for organizations and the Leader in Me for schools. These solutions combine powerful content based on decades of research, a team of expert consultants and coaches to support and guide your efforts, and a technology platform that enables easy deployment and drives real behavior change.

I’ve seen amazing things happen when people and teams come together and offer their best talents and skills in the pursuit of important goals. Creating the conditions for this to happen is one of the hardest things a leader will ever do, but it makes all the difference in terms of both performance and positive human impact.

My favorite part of my job is seeing the impact our principle-centered approach to leadership has on the clients we serve, as well as on our own team members. There’s a “whole person” aspect to it. People don’t just get better in their role at work — they become better human beings, and that influences every other part of their lives. I’ve experienced that impact in my own life and in my own family. That’s what attracted me to FranklinCovey more than 20 years ago, and it still excites me every single day. 

Paul Walker

CEO, FranklinCovey