About us

About Us

FranklinCovey is the world leader in helping individuals, teams and organizations achieve greatness and superior results that require lasting changes in human behavior, often the most difficult challenge any organization faces. When accomplished, it is also the most durable competitive advantage. Our expertise focuses on six crucial elements to create a great organization: Great Leaders, Effective People, Trusted Brands, Superior Sales, Excellent Execution, and Winning Culture.

Our mission: "We Enable Greatness in People and Organizations Everywhere”. FranklinCovey is currently operating in more than 160 countries. Our clients include 90 percent of the Fortune 100 (based on Fortune Magazine ratings), more than 75 percent of the Fortune 500, as well as numerous government entities and educational institutions worldwide. Among FranklinCovey's many world-class training programs, some include Leadership: Proactive Leadership®,  The 4 Essential Roles of LeadershipTM, The 7 Habits of Highly Effective People®, Leading at the Speed of Trust®Winning Culture Building®, The 4 Disciplines of Execution®, Helping Clients Succeed®, Leading Customer Loyalty®, The 5 Choices® to Extraordinary Productivity…

FranklinCovey Vietnam (a Member of PACE Institute of Management) is an Exclusive Partner of FranklinCovey to deliver FranklinCovey's world-class training programs and consulting solutions in Vietnam.

About us

FranklinCovey is currently operating
in more than 160 countries

We believe

We believe

  • 1 People are inherently capable, aspire to greatness, and have the power to choose.
  • 2Leadership is a choice, built inside out on a foundation of character. Great leaders unleash the collective talent and passion of people toward the right goal.
  • 3Principles are timeless and universal, and are the foundation for lasting effectiveness.
  • 4Habits of effectiveness come only from the committed use of integrated processes and tools.
  • 5Sustained superior performance requires the P/PC Balance - a focus on achieving results and on building capability.


  • Commitment to Principles

    1. Commitment to PrinciplesWe are passionate about our content, and strive to be models of the principles and practices we teach.

  • Lasting Customer Impact

    2. Lasting Customer Impact: We are relentless about delivering on our promise to our customers. Our success comes only with their success.

  • Respect for the Whole Person

    3. Respect for the Whole Person: We value each other and treat each person with whom we work as true partners.

  • Profitable Growth

    4. Profitable Growth: We embrace profitability and growth as the lifeblood of our organization; they give us the freedom to fulfill our mission and vision.

Our Methodology

FranklinCovey's Organizational Greatness Model

FranklinCovey is the world leader in helping organizations achieve results that require lasting changes in human behavior, and ultimately achieve greatness. When accomplished, it is also the most durable competitive advantage. We provide content, tools, methodology, training and thought leadership, all based on a foundation of unshakeable principles and proven practices.

We have deeply analyzed the operations of more than 500 corporations, 225,000 survey respondents, and 2,000 work teams to understand the crucial elements of greatness and the challenges hindering organizations from achieving it. Our research shows that a great organization has four features which differentiate itself from a good one.

Below are these four features in FranklinCovey’s Organizational Greatness Model:


  • Good Organization
  • Absolute Performance
  • Satisfied Customers
  • Cooperative Employees
  • “Business as Usual”
  • Great Organization
  • Sustained Performance
  • Loyal Customers
  • Engaged Employees
  • Distinctive Contribution
Great organizations are not only aiming at numbers, but also at the four core imperatives:
(1) Sustained Performance, (2) Loyal Customers, (3) Engaged Employees, (4) Distinctive Contribution.

How To Create A Great Organization

With over 30-year experience in partnership with thousands of organizations in the world, we also conclude that there are six crucial elements contributing to organization greatness, including: Great Leaders, Eective People, Trusted Brands, Superior Sales, Excellent Execution and Winning Culture.


Search through and enjoy our library of compelling program introduction videos, informative program outlines,
impressive client successes from around the world, insightful research, and articles written by our practice experts.

Titles Published by FranklinCovey