Challenge & Solution

After having gone deep inside the operations of more than 500 organizations, examined and synthesized the data from more than 225,000 survey respondents, we found that GREAT LEADERS are those who spend their efforts creating a working place full of excitement and energy of today’s “volunteer” work force—where people want to stay and contribute their best effort, time and time again, helping their organization achieve its most critical priorities.
This flagship leadership development program of FranklinCovey helps participants discover the 4 Imperatives of Great Leaders (Inspire Trust, Clarify Purpose, Align Systems, and Unleash Talent) and gives them the opportunity to practice their newly acquired learning and skillsLeaders learn how to:
  • Build trust and influence with others.
  • Define their team’s purpose and their “job to be done”.
  • Create a strategic link between the work of the team and the goals of the organization.
  • Connect the work of the team to the organization’s economic model.
  • Align the four essential systems of execution, talent, core work processes, and customer feedback.
  • Create a win-win accountability instead of a you-have-to accountability.

Introduction Video


Great Leaders can be defined as having these 4 Imperatives:

  1. Imperative 1: Inspire Trust—to build credibility as a leader, so that people will trust you with their highest efforts.
  2. Imperative 2: Clarify Purpose—to define a clear and compelling purpose that people will want to offer their best to achieve.
  3. Imperative 3: Align Systems—to create systems of success that support the purpose and goals of the organization, enable people to do their best work, operate independently of you, and endure overtime.
  4. Imperative 4: Unleash Talent—to develop a winning team, where people’s unique talents are leveraged against clear performance expectations in a way that encourages responsibility and growth.

The unique points

  1. FranklinCovey is the global leader in the areas of leadership development and strategy execution, and Leadership: Great Leaders. Great Teams. Great ResultsTM is a world-class and signature program specifically designed for senior leaders.
  2. More than just a training event, Leadership Greatness takes a process-oriented approach to developing great leaders. The process provides participants with a comprehensive framework with high-impact mind set, skill-set and tool-set for the leaders to become great.
  3. FranklinCovey's model of great leadership includes four imperatives (1) Inspire Trust, (2) Clarify Purpose, (3) Align Systems, and (4) Unleash Talent.
  4. The program brings in the best thinking of well-known leadership experts such as Clayton Christensen (The Innovator’s Dilemma), Jim Collins (Build to Last, Good to Great, and Great by Choice), Jack Welch (former CEO of GE), Ram Charan (Execution: The Discipline of Getting Things Done), Fred Reichheld (The Ultimate Question), Stephen R. Covey (The 7 Habits, The 8th Habit, Principle-centered Leadership) and Stephen M. R. Covey (The Speed of Trust).
  5. This flag-ship program has proven success results of more than 500,000 senior leaders in 164 countries.

Who should attend?

1. Individuals who are seeking for a unique solution that can improve their leadership capabilities.

2. Senior leaders who are key to their company success.


(10 days)
(2 days)
(6 months)
LQ Survey 1 Leadership Workshop
  • (6 months)
  • Report Out 3 months after leaming Plase
  • LQ Survey 2
  • Chuẩn bị và tự đánh giá


    LEADERSHIP QUOTIENT (LQ) SURVEY 1: Before the work sessions, participants will be provided a 360-degree assessment and a self-assessment corresponding with the 4 imperatives of a great leader. The assessments help participant reflect their leadership competencies from multi-dimensional feedback, and have a map of development areas in hand for personal practice. Prework helps participants prepare for the experience, including defining a personal leadership challenge or opportunity they want to focus on.

  • Học tập và trải nghiệm

    Learn & Practice

    2-DAY WORK SECTION (8 hours/day) with: 

    1. FranklinCovey's model of great leadership - A rich and unique content based on the best thinking of well-known leadership experts.
    2. Approximated 25 world-class videos capturing several best-practices of leaders around the worlds.
    3. A “Leadership Contract” including essential tools and manuals for leaders.

  • Apply

    • LEADERSHIP CONTRACT ( 6 activities in 6 months. A self-contract entails the participants to apply the tools and skills learning from the program to their real working environment as leaders.
    • REPORT OUT: a part of the action planning encourages the participant to report to their performance manager what they have learned and applied successfully 3 months after the program.
    • (LQ) SURVEY 2 (6 months after the program): This follow-up assessment allows participants to quantify their improvement in leadership based on learning and implementation. The feedback also allows them to continue to make improvement.


Client Sharings

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    Yoko Yamada,
    Marketing Director, Suntory PepsiCo Vietnam

    "I enjoyed a lot, learned a lot, inspired a lot in pragmatic way, received similar training before but this was different which brings it to more daily jobs. Thank you so much"

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    Scott Jenkins,
    CEO and Managing Partner, The EBS Group

    “By investing in FranklinCovey’s training and consulting, we are choosing to invest in the people here at Enterprise Business Solutions. FranklinCovey’s solutions have enabled our employees to know, understand and focus on accomplishing our most important business goals and objectives by increasing the levels of trust and effectiveness within our organization.”

The solutions

The World-class solutions to enable the GREATNESS in You

© COPYRIGHT 2015 FranklinCovey VIET Nam - AN EXCLUSIVE PARTNER OF FranklinCovey WORLDWIDE IN VIETNAM & A MEMBER OF PACE Institute of Management