About us

About Us

FranklinCovey is the world leader in helping organizations achieve greatness and sustainable results that require lasting changes in human behaviors. Our expertise focuses on six crucial elements to create a great organization: Great Leaders, Effective People, Trusted Brands, Superior Sales, Excellent Execution, and Winning Culture.

Our mission: "We Enable Greatness in People and Organizations Everywhere”. FranklinCovey is currently operating in more than 160 countries. Our clients include 90 percent of the Fortune 100 (based on Fortune Magazine ratings), more than 75 percent of the Fortune 500, as well as numerous government entities and educational institutions worldwide. Among FranklinCovey's many world-class training programs, some include Leadership: Proactive Leadership®,  The 4 Essential Roles of LeadershipTM, The 7 Habits of Highly Effective People®, Leading at the Speed of Trust®Winning Culture Building®, The 4 Disciplines of Execution®, Helping Clients Succeed®, Leading Customer Loyalty®, The 5 Choices® to Extraordinary Productivity…

FranklinCovey Vietnam (a Member of PACE Institute of Management) is an Exclusive Partner of FranklinCovey to deliver FranklinCovey's world-class training programs and consulting solutions in Vietnam.


FranklinCovey is currently operating
in more than 160 countries


We believe

  • 1 People are inherently capable, aspire to greatness, and have the power to choose.
  • 2Leadership is a choice, built inside out on a foundation of character. Great leaders unleash the collective talent and passion of people toward the right goal.
  • 3Principles are timeless and universal, and are the foundation for lasting effectiveness.
  • 4Habits of effectiveness come only from the committed use of integrated processes and tools.
  • 5Sustained superior performance requires the P/PC Balance - a focus on achieving results and on building capability.


  • GIOITHIEU_05.jpg

    1. Commitment to PrinciplesWe are passionate about our content, and strive to be models of the principles and practices we teach.

  • GIOITHIEU_13.jpg

    2. Lasting Customer Impact: We are relentless about delivering on our promise to our customers. Our success comes only with their success.

  • GIOITHIEU_08-1.jpg

    3. Respect for the Whole Person: We value each other and treat each person with whom we work as true partners.

  • GIOITHIEU_10.jpg

    4. Profitable Growth: We embrace profitability and growth as the lifeblood of our organization; they give us the freedom to fulfill our mission and vision.

Our Methodology

FranklinCovey's Organizational Greatness Model


FranklinCovey is the world leading organization in training and consulting for corporates. We have deeply analyzed operations of more than 500 corporations, 225,000 survey respondents, 2,000 project teams to understand building blocks of greatness, hindrances that pulling corporates behind, conditions to achieve greatness and roles of the leader in meeting such an objective.

Our research shows that a great organization has four features differentiating from a good one. These four features are mentioned in FranklinCovey’s Organizational Greatness Model


  • Good Organization
  • Absolute Performance
  • Satisfied Customers
  • Cooperative Employees
  • “Business as Usual”
  • Great Organization
  • Sustained Performance
  • Loyal Customers
  • Engaged Employees
  • Distinctive Contribution
Great organizations are not only aiming at numbers, but also at the four core imperatives:
(1) Sustained Performance, (2) Loyal Customers, (3) Engaged Employees, (4) Distinctive Contribution.

How To Create A Great Organization

With more than 30-year-experience in partnership with thousands different organizations in the world, we believe that there are 06 crucial elements contributing in a great organization included: Great Leaders, Effective People, Trusted Brands, Superior Sales, Excellent Execution and Winning Culture.

Our Solutions

Our Solutions for Your Organizational Greatness


Search through and enjoy our library of compelling program introduction videos, informative program outlines,
impressive client successes from around the world, insightful research, and articles written by our practice experts.

Titles Published by FranklinCovey